The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it.

Implant A Video On Your Landing Page

The majority of small businesses will invest in online advertising. These ads will lead to a landing page, where customers can begin to crawl through the sales funnel. Improving landing page conversion rates is always a major matter of concern, but with a video, this is relatively easy.

Studies have shown that a video placed on your landing page can increase conversions by 80%. This is because the content is engaging and it encourages people to watch. What you have to bear in mind is that this video shouldn’t automatically play.

All the benefits can be eliminated simply by showing a video that obnoxiously plays the moment the customer lands on the page.

You Can Better Reach Mobile Customers

Over half of all Internet users now access the Internet just from a mobile device. This is an important fact because it means traditional types of content are quickly falling by the wayside, and there’s nothing you can do about that. People don’t have time to read a long blog post on the small screen of a smartphone.

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