How digital marketing will change in 2020?

Tips 1. Omnichannel Approach

Digital Marketing is moving into Omni channel approach, which is a mobile experience world. Remember not just thinking about a desktop experience, it is necessary to consider omni-channel experience as well so you can keep engaging with your customers whenever they want via social media channels.

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What is Omnichannel?

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Omni-channel experience means that you need to initiative use multi-channel to approach your target audiences that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. For example: Invite all of your friends or blog subscribers to subscribe your Facebook, Youtube, Mailchimp, even without your permission.

Compared with traditional marketing strategies of multichannel marketing, omnichannel customers are more profitable that can effective to interact with your audiences and fulfill their needs and wants so can highly engage with your business.

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Tips 2. Conversion Optimization

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When you get the traffics on your website,don’t waste every traffics. The importance to improve your sales directly is optimize your website experiences so can optimize conversion. The more you optimize your landing page, the better off you’re going to be.

How to optimize website conversion?

1.   Creating an enjoyable and valuable user experience (UI & UX) for users with SEO optimization.

2.   Optimize your call to action

3.   Understand your customer and think what your customer want to see and receive from your website

4.   Focus on mobile friendly

5.   Creative and unique contents that can highly engage your audiences

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Tip 3. Leverage Funnels

Instead of just doing digital advertising,you also need to concern the marketing funnels of up sales, down sales,cross sales, lifetime value of customer and churn. Whether you are selling a physical product, digital product or you’re doing lead generation, you need to track everything from a visitor all the way to a conversion point. That’s your revenue for them to keep buying.

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Tip 5. Content Marketing

Content marketing doesn't work as easily to get links or shares unless your content is so amazing and unique that people are firstly to see it and never seen before.

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Tip 6. Video Content and Marketing

Video content is the future. People want to engage through video, so you need to leverage more video in 2020. Remember if you want you share valuable information and messages to your audiences, don’t just write on blog, share short video and post on all social channels as well.

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Tip 7. Podcasting

Podcasting is taking over. Podcasting is easy for people to listen to your valuable information on their mobile devices. So they can use their limited time to listen podcasting and working in the meantime.

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Want to know more or get a proposal for your digital marketing in 2020, do contact us and let us know.