Five Memorable Ad Campaigns

When you hear the word advertising, what comes to mind? Banner ads on website? Super Bowl commercials? Billboards along the highway or digital screen in the subway stations? While most of us have a pretty good idea of what advertising looks like, it’s a little harder to nail down exactly what it means — and how to do it well. That’s what we’ll cover in this blog.

The Modern Era of Online Advertising

As of today, there are almost 4 billion people using the internet. This number is up 300% from 2005. Point being,internet usage is skyrocketing, and it’s not stopping. If you’re not advertising online, you’re behind the curve!

However, one thing remain unchanged is ---Advertising is all about creating messages to persuade and motivate someone to take action. Good advertising is designed to be extremely influential,memorable, and, at times, risque. But how can we create a compelling video ads?

The Best Advertisements

The best advertisements are the best teachers. Whether it’s the copy writing, design, medium, or target audience,well-executed campaigns can always teach you something new about advertising or positioning.

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1. Nike: Just Do It

In the late 1980s, Nike launched their“Just Do It” campaign. At the time, Reebok was outselling Nike, and Nike needed to act fast to compete against the sneaker conglomerate.

But it wasn’t just the three-word phrase that earned global attention. Their new ad campaign also focused on real people wearing and working out in their products, as opposed to simply featuring clothes and sneakers themselves. This powerful combination of people plus product helped Nike go from $800 million in 1988 to $9.2 billion just 10 years later.

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2. The Absolut Vodka Bottle

Did you know Absolut’s “Bottles in the Wild” ad series is the longest uninterrupted campaign in history? The campaign was Absolut’s attempt to grow their name internationally, especially throughout the United States. It featured the Absolut bottle in different cities and countries worldwide.

It launched in 1985 and ran until 2000 —lasting an impressive 25 years. Absolut’s campaign helped grow the company from a tiny slice of the vodka market share (2.5%) to over half the U.S. imported market share. To this day, the Absolut brand is the fourth largest spirit company, thanks to their focus on the overall story, not just the product itself.

3. Miller Lite

The folks at Miller Lite used differentiation to reach their goal: to get “real men” to willingly drink light beers. With their “Great Taste, Less Filling” campaign, they maintained a leading position in the light beer market for several decades after this first campaign aired.

4. Volkswagen

Though Volkswagen has officially discontinued its production of Beetles, its iconic “Think Small” campaign will be forever ingrained in advertising history.

Doyle Dane & Bernbach (DDB) advertising agency knew it had to change the mind of consumers if it wanted to compete with industry leaders. So, VW admitted that though the Beetle was, in fact, tiny, it was still a force to be reckoned with and worth a purchase. Authenticity and honesty went a long way in this seemingly small campaign.

5. Dos Equis

With its edgy, cool, and sophisticated aesthetic, it’s no surprise “The Most Interesting Man in the World” campaign put Dos Equis on the map. This campaign created a positive association between the Dos Equis beer and the feeling of sophistication and poise. Sales quickly jumped by 22% after the campaign launched.

Even more impressive was how Dos Equ is found success in a time when craft beers grabbed a foothold in the market and imported beer took a 4% hit. This campaign was major component of that success.

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Start applying these tried and true practices to your video advertising today, our experts will build you a magnetic brand that attracts customers, establishes a following, and generates revenue.

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Source: The Ultimate Guide to Advertising by Allie Decker

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